At first glance, wholesaler branding seems to contradict the nature of the wholesale and distribution model. But think about it, you have been conscientiously providing products to downstream retail customers for many years. Why should you remain unknown and stand out as a brand?

Your retail customers won't be happy, and understandably will feel threatened and confused by your actions. Are you going to compete with them and sell directly to ordinary individual consumers? Or are you just  wholesale replica handbags trying to build awareness among retailers? You need to figure out why this step is happening from the beginning.

Wholesale brand building is only one part of the overall wholesale marketing strategy. We recommend you focus on building awareness among retailers. After that, selling directly to individual consumers takes time and money.